To remain attractive, the web must constantly reinvent itself. Interactive possibilities, service offerings or even aesthetic presentation are among the most essential components of websites and it is therefore necessary to call on specialized skills to optimize them. The graphic design of the sites is provided by the web designer. So let's take a look at the specifics of the webdesign training course and the career opportunities available to candidates. Focus.



The web designer, a website professional

The profession of web designer is perhaps one of the most creative professions of the web professions. Its mission is to put its skills at the service of the aesthetics, navigability and interactivity of a website. He is therefore responsible for designing a graphic charter respecting the aesthetic guidelines of his client, but he must also take care to optimize the experience of visitors to the site in order to retain them in the long term.

It is therefore a profession that is both artistic and technical . The web designer is responsible for the design and graphic creation of the site. This implies that he has a solid artistic culture to create illustrations or animations of aesthetic quality with high added value. But also that he can use the techniques of computer programming to optimize the ergonomics of the site. This is why the branch of web design training is multiple and very diverse.

web design training

This dual role, both artistic and IT, involves very different paths among web designers . Many originally come from short courses, such as BTS or DUT in the fields of computer science. Then, most of them followed a Pro Audiovisual License or a Bachelor's degree in design or computer science schools before completing their webdesign training within a Master's degree in the design or digital sectors.

Web design is a dual nature branch, which means that many of its members have used self-training to assimilate the skills they lacked. Art school graduates, such as Ensad for example, have generally taken a few computer courses at the same time. For those who want a complete training, we recommend schools specializing in web professions such as Emile Cohl, Sup'infocom, Créapole or ECV.

The career development of the web designer

Web design training is still in the construction phase, although specialized schools already offer highly qualifying training . In this booming sector, the demand for professionals is increasing but so are vocations, which produces a certain congestion of places to be taken in school. The competition is fierce as in most creative professions related to the web and digital, but fortunately there are many customers!

The web designer can therefore choose to work independently or to become an employee. A beginner can expect to earn approximately between 1800 and 2000 euros gross within a company. Independents will have to make more effort to find a clientele, but once this has been established, they can negotiate their rates according to their wishes. Finally, the web designer also enjoys great opportunities for development. He can hope to become a web project manager or even an artistic director.

What subjects will you take in a web design school?

You now know what training to exercise the profession of web designer , you can consider. Good news, if you have your BTS or your DUT in computer science in your pocket, as we told you, you can join a school to obtain a Bachelor's degree in Web Design. You may be wondering what subjects you will tackle during your next three years?

Before looking at the program, you must first look at the school itself. You should know that each school is free to do as it sees fit, since you will ultimately obtain a title and not a diploma. This means that the final exam(s) will not all be the same from school to school. Be careful, this also implies that they will not necessarily have the same value in the eyes of your future employers.

It is for this reason that we will follow the example of the program of a very reputable school in this field, namely ICAM. Here the diploma has a clearly professional orientation. You will therefore be operational as soon as you take your exam. It is for this reason that you will only have two days of lessons per week and three compulsory days in the company, and this, from the first year.

Depending on your BTS or your DUT, the school will first make an upgrade on:

  • Infographic
  • Graphic design
  • HTML and CSS languages
  • Finally, the practice of design in the broad sense of the term

The rest of the courses will mainly be oriented and it is logical, towards design. You will therefore work on the essential Adobe Illustrator and Photoshop suite throughout your course. You will also be in charge of carrying out a communication campaign, with the creation of a visual identity to put your lessons into practice. By the end of your first year, you will have mastered the fundamentals of web design.

The next two years will allow you to deepen the different techniques of digital creation and also to implement real digital projects. For this, you will also cover:

  • SEO
  • computer law
  • Marketing strategy: writing content and planning a 360° campaign

As you can see, the training is very dense, but, in the end, you will have a technical background that will allow you to choose to work independently or to be fully autonomous in a company.